
More than 8 000 consumers all aover France and panels in our subsidiaries
Carried out on about 100 consumers, consumer tests provide reliable statistical data
to complet the existing safety and efficacy data.
These studies are a valuable tool for Company's Marketing et R&D departemts by providing them with a great deal of information :
♦ To anticipate consumer reaction before its launch on the market and get a better picture of your product's weakness and strengths.
♦ To compare the performance of several products in a group of people with specific criteria in order to define the best formula for marketing.
♦ To compare the assessment of a product by consumers of various profiles and get a more focused picture of your marketing target.
