It deals with all the methods which can be used to evaluate the organoleptic properties of a product (taste, smell, sight, touch and hearing).

It helps with the orientation of new products' development or in comparison between several products, providing objective assessments reflecting the subjective impressions of consumers.

It carries out by groups of 10 « assessors » selected and trained (basic 4 to 6-day training course and a weekly periodic “training” session) to evaluate cosmetic criteria such as radiance, penetration-capacity, softness, spreading, pricklings, ability to remove make-up etc...



* The type of study, is actually performed in I.E.C. Japan on Japanese skin.