The cosmetics market is predominant in Japan. In particular, Japanese women allocate a high budget to the purchase of cosmetics (make-up, skin care creams, etc.).
Created in 1999, IEC Japan is located in Tokyo in dedicated premises of 110 m².
The specificity of IEC Japan is its ability to test products on a targeted population taking into account the specificities and beauty routines of Japanese consumers.
IEC Japan performs various kind of tests: Safety tests (patch tests, use tests under dermatological or ophthalmological control), efficacy tests (anti-wrinkle, anti-ageing, whitening, moisturizing effects, effects on sebum regulation, scientific photography, etc.), consumer and sensory analysis tests (classic and flash profiles).